SOCIAL MEDIA SPECIALIST
We provide professional services in Social Media Content to Increase Your Engagement Rates. Social media has completely revolutionized the way people and businesses interact online. It has never been easier for companies to build meaningful relationships with their audiences – or even speak with them directly. But, simultaneously, it has never been more challenging to grab their customers’ attention, as competition is fiercer than ever.
User-Generated Content (commonly referred to as UGC) is just what it sounds like: content created by everyday users that promotes the brand.
SHARE NON-BRANDED, BUT ORIGINAL CONTENT
Since consumers appreciate authenticity over the heavier brand-focused approach, it is no surprise that another popular method to boost engagement is non-branded content.
SHARE INTERACTIVE CONTENT
Social media has opened up a new way for brands and customers to interact. People can ask questions, share comments or concerns on their social media pages, and businesses can respond to these, publicly. Interactive content takes things a step further by inviting customers to engage in several ways. And the results can be pretty incredible in terms of engagement.
HOST EXCLUSIVE LIVE EXPERIENCES
Yes, a lot of brands go live and you’ve probably heard that live-streaming is great for building engagement. But to make these videos actually engaging, brands need to offer something extra to incentivize people to watch all the way through. One of the best ways to do this is to create a more exclusive experience that consumers can only get by watching live videos from your brand. Opening up the opportunity for customers to submit their questions to be answered right then and there (live Q&As) has been a tried-and-true approach since the early days of live streaming. For example, Benefit Cosmetics’ “Brow Hour” allows fans to ask makeup artists questions directly during a live video.